Inside Our Pre-Fall Press Preview

We hosted our Pre-Fall Press Preview at the beautiful Prospect Hotel in Los Angeles, and it was everything we hoped it would be.

From the moment guests arrived, the energy was warm and inviting. Each appointment felt personal and relaxed, giving everyone time to see the collection up close, try on their favorite styles, and chat with our team about what’s coming next for Just Black Denim.

One of the highlights? The complimentary color analysis from Lily’s Color Lab. It was so fun watching guests light up when they discovered their perfect seasonal palette, and how it paired with our new Pre-Fall tones.

We loved connecting with our community in such an intimate way and can’t wait for you to see the full collection. Until then, here’s a peek at some of our favorite moments from the day.